Why the Dayton Flyers stand to make big money by reaching the Elite 8

Last Updated on June 5, 2014

I don’t know about you, but I love a good fairy tale. Especially when it involves Cinderella and a basketball. This year, the role of Cinderella is being played by University of Dayton, which earned its first berth in the Elite Eight since 1984.

While the rest of us are glued to our television screens, administrators and communications professionals in Dayton are scrambling to answer media requests and capitalize on their moment in the sun. No matter what happens against Florida tomorrow, Dayton will be basking in the afterglow for months, if not years, to come.

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University of Dayton