How Louisville makes twice as much from basketball as rival Kentucky

Last Updated on June 5, 2014

There’s nothing quite like a matchup between in-state rivals, especially when it’s Louisville and Kentucky on the basketball court. No. 8 seed Kentucky goes into tonight’s NCAA tournament game a 4.5-point underdog to No. 4 seed Louisville, but Kentucky won when the teams met earlier this season. The outcome on the court is really anyone’s guess … but I can tell you the outcome of this season in each athletic department’s respective bank account is a different story.

Click here to keep reading my piece on The Motley Fool.

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