How Louisville makes twice as much from basketball as rival Kentucky

Last Updated on June 5, 2014

There’s nothing quite like a matchup between in-state rivals, especially when it’s Louisville and Kentucky on the basketball court. No. 8 seed Kentucky goes into tonight’s NCAA tournament game a 4.5-point underdog to No. 4 seed Louisville, but Kentucky won when the teams met earlier this season. The outcome on the court is really anyone’s guess … but I can tell you the outcome of this season in each athletic department’s respective bank account is a different story.

Click here to keep reading my piece on The Motley Fool.

Author

Kristi Dosh
Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is the author of of two books related to the business of college sports, The Athlete's NIL Playbook and Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney.
Click to learn more
View all posts