Although the College Football Playoff will pay the same $6 million payout to LSU, Ohio State, Clemson and Oklahoma, how that money is handled by each conferences differs.
The University of Louisville Athletic Association announced it has reached a $9.5 million settlement with Papa John’s founder John Schnatter to end the naming rights…
Natural Light Seltzer recently announced a partnership with the Big 12 Conference to become the Official Hard Seltzer of the conference, a first of its kind…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.