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Bowl Title Sponsorship Musical Chairs

With yesterday’s announcement that Vizio will be the new title sponsor for the Fiesta Bowl, after Tostitos ended their 18-year relationship earlier this year, we now have four title sponsors who are changing their bowl affiliations for the 2014 season.

Need a visual to keep track?

2014 Bowl Sponsorship Changes 3


  • Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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