With yesterday’s announcement that Vizio will be the new title sponsor for the Fiesta Bowl, after Tostitos ended their 18-year relationship earlier this year, we now…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.