In 2003, UNC-Chapel Hill instituted an initial semi-exclusive headwear program, and from there the University has taken a strategic approach to managing its brand. Partnering with IMG College Licensing to use its data and expertise, licensing partnerships have been identified that provide top-quality products for fans while also ensuring long-term brand value for the University.
“As a long-time partner of UNC-Chapel Hill, we are proud to leverage our extensive data and knowledge of the University’s licensing program to help secure this new agreement with Hanesbrands,” said Cory Moss, SVP and Managing Director of IMG College Licensing.
“Through our continued partnership, the University will maintain complete control of its world-renowned brand while receiving access to all the support, services and unmatched marketing platforms needed for continued growth of the UNC-Chapel Hill brand.”
UNC-Chapel Hill will continue its partnership with Nike and the Jordan Brand as exclusive suppliers of uniforms for the University’s athletic teams, coaches, and staff, as well as licensed fan apparel.
All net revenue from UNC-Chapel Hill’s trademark licensing program royalties are used to help fund need-based and merit-based scholarships.
This piece originally appeared on Forbes.com on March 28, 2019