Last Updated on December 8, 2022
World of Hyatt is making a splash with a new name, image and likeness partnership with a player that shares its name — University of Tennessee football wide receiver Jalin Hyatt.
This season, Hyatt broke the single-season Tennessee receiving touchdown record and is a finalist for the Biletnikoff Award. World of Hyatt becomes one of the first hotel brands to partner with a college athlete for a name, image and likeness deal.
“We have been admiring Jalin’s talent and want him to experience the Hyatt way of travel as well as help the families of every teammate have a place to stay at the bowl game, so they feel cared for as they cheer their loved ones on from the sidelines,” Hyatt chief commercial officer Mark Vondrasek said. “World of Hyatt is excited to team up with an exceptional student athlete, and we look forward to the upcoming bowl game!”
As part of the partnership, World of Hyatt will provide gift cards to the University of Tennessee football team’s families to ensure they have hotel rooms ahead of their upcoming bowl game in Miami, Florida. To celebrate Jalin’s record-breaking season, World of Hyatt will invite him to visit Hyatt properties once the season ends.
“This Hyatt-Hyatt collaboration is more than a natural fit and it brings us all together when it really matters,” the Tennessee receiver said. “The World of Hyatt team gave me the ability to create a deal that benefited my teammates and our families. That’s real, as those are the people I care about the most. Knowing my teammates’ families will all have help to be at the game, and that they are being cared for on the road is amazing.”