Bonus: Local Impact of NCAA Basketball Tournament Changes

Last Updated on February 3, 2023

I asked my friend Alan Verlander, CEO of Airstream Ventures, to do a quick bonus episode with me on the financial impact changes to the NCAA tournament will have on local economies — from arenas to hotels to restaurants and workers. We also talked about how quickly things are changing and what we think will happen next.

Alan was the Director of Athletics at Jacksonville University from 2005-2012, then served as the Executive Director of Sports and Entertainment for the City of Jacksonville, and the Chief Executive Officer of the Jacksonville Sports Council, before going out on his own to found Airstream Ventures. Alan has led and worked some of the nation’s largest events including four  NCAA Basketball Tournaments, Davis Cup Tennis, Navy vs. Notre Dame Football game, Gator Bowl, Spartan Races, Florida vs. Georgia Football Game, and US Men’s and Women’s National Team Soccer matches.

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