Florida Atlantic’s Instagram following skyrocketed during their Final Four run, growing by 64.9 percent and 13,980 followers.
Cinderella Runs By FAU, San Diego State Lead to Massive Social Media Gains, Study Shows
By John RikerPosted on By John RikerPosted on Top Kentucky Basketball Recruit Shaedon Sharpe Signs First Major NIL Deal
By Michael EhrlichPosted on 
Future Wildcat star partners with Vancouver-based sneaker community startup SoleSavy
2021 March Madness Payouts from Men’s Basketball Tournament Impacted by 2020
By Kristi DoshPosted on 
Looking for more information on NCAA revenue from the NCAA Men’s Basketball Tournament and payouts? Check out this page for the latest info on the…
Golic and Wingo: The Economic Impact of Coronavirus on Sports
By Kristi DoshPosted on 
The trickle-down effect of cancellations and suspensions.
Bonus: Local Impact of NCAA Basketball Tournament Changes
By Kristi DoshPosted on 
Discussing the financial impact on local economies.
Uber Eats Sponsorship Activation Includes Plenty Of Consumer Deals For March Madness
By Kristi DoshPosted on 
In its first year as the “Official Delivery Company” of the NCAA, Uber Eats is rolling out new ad spots and consumer deals for every…
Buffalo Wild Wings Introduces ‘Jewel Stool’ And Other Activations For March Madness
By Kristi DoshPosted on 
Enter its seventh year as an NCAA sponsor, Buffalo Wild Wings has multiple activations for March Madness, including new ad spots, its own version of…
Under Armour Creates New Gear For Partner Schools During March Madness
By Kristi DoshPosted on 
To celebrate having a record 29 teams—12 women’s and 17 men’s—selected for the postseason basketball tournaments, Under Armour is unveiling special shoes and shooting shirts…
The Business of the Final Four
By NewsTeamPosted on March Madness Fans Seriously Love Tweeting
By Lauren NevidomskyPosted on While the Dayton Flyers have been flying past the competition to make it to the Elite 8, their fans have been flying to Twitter to…
