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Communication and Messaging During the Pandemic

Communication advice for athletic departments

Gail Sideman crisis communications for SIDs

Last Updated on February 3, 2023

I’m joined by Gail Sideman, a former SID turned publicist who has a wealth of experience in strategic communications, including crisis communications.

We chatted about several football head coaches who’ve made the headlines lately and how those situations can be mitigated going forward. We discussed whose role it is to get the athletic department on the same page when we find ourselves in a situation that lends itself to so much personal opinion. What role do athletic directors play right now in communications and messaging? What about SIDs?

We also discussed student athletes and what should be communicated to them right now and how to help them responsibly manage their own communications.

If you’ve either experienced a “foot in mouth” situation in your own department or want to avoid one in the future, this is the episode for you.

You can connect with Gail on FacebookTwitterLinkedIn and Instagram.

You can listen below or click the Subscribe button at the end of this post to be taken to your favorite podcast app to listen.

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  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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