Kentucky QB Will Levis: From Car Deals to Horse Farms and all the NIL In Between

Last Updated on November 10, 2022

We’re joined this episode by University of Kentucky QB Will Levis to talk all things NIL. From the first NIL deal with a horse farm to a car deal—and everything in between—he shares his strategy and how he’s helping his teammates.

We discussed:

  • How he decides whether to accept an NIL deal
  • Why he embraced doing a deal with a horse farm
  • Lessons from trying to balance NIL while in-season
  • Battling being a “yes” man
  • The NIL conversations happening among him and his teammates
  • Choosing an agent
  • Having both local and national representation
  • How his car deal came about and what it looks like
  • Planning for life after football
  • …and so much more!


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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