By John RikerPosted on 
Petitti inherits a conference that has established its dominance in an ever-shifting college sports landscape and brings experience from college sports, the MLB and TV networks.
By Kristi DoshPosted on 
Pepsi-Cola of Madison has renewed its sponsorship with Wisconsin Athletics as an Official Partner of the Wisconsin Badgers through the 2028-29 season. While pouring rights…
By Kristi DoshPosted on 
Penn State WBB athlete Anna Camden jumped on NIL on day one and joins the podcast to discuss hosting camps and working with her favorite brands.
By Hannah BeatusPosted on 
This incorporation will allow official partners to combine the University of Michigan’s official marks, logos, and intellectual property with student-athlete NIL activities.
By John RikerPosted on 
How much are Big Ten head football coaches making?
By John RikerPosted on 
The six-year, $2.2 billion deal raises the conference’s annual revenue from media rights and secures the Big 12’s future.
By Kristi DoshPosted on 
University of Michigan Regent Jordan Acker joins the podcast to discuss the role of the Board of Regents relative to athletics issues and opportunities.
By Kristi DoshPosted on 
The lobby of the Graduate Ann Arbor is now home to a digital art gallery featuring NFTs in a collaboration between MORE Management, The Bored Ape Yacht Club and current college athletes.
By Hannah BeatusPosted on 
The nonprofit will facilitate sponsorships between Indiana football and men’s basketball student-athletes and commercial brands.
By Les MorrisPosted on 
Indiana and Wisconsin are among a growing number of athletic departments helping to educate local businesses on NIL.
