Petitti inherits a conference that has established its dominance in an ever-shifting college sports landscape and brings experience from college sports, the MLB and TV networks.
Pepsi-Cola of Madison has renewed its sponsorship with Wisconsin Athletics as an Official Partner of the Wisconsin Badgers through the 2028-29 season. While pouring rights…
This incorporation will allow official partners to combine the University of Michigan’s official marks, logos, and intellectual property with student-athlete NIL activities.
University of Michigan Regent Jordan Acker joins the podcast to discuss the role of the Board of Regents relative to athletics issues and opportunities.
The lobby of the Graduate Ann Arbor is now home to a digital art gallery featuring NFTs in a collaboration between MORE Management, The Bored Ape Yacht Club and current college athletes.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.