By Darian Kelly
This partnership includes 50 University of Virginia athletes across various sports, including football, women’s basketball, women’s swim and dive, baseball, softball and women’s lacrosse.
By Darian Kelly By Darian Kelly
As a part of the deal, the Bruins were split into two teams for a challenge on TikTok to activate the partnership.
By Darian Kelly By Darian Kelly
This partnership is MarketPryce’s first agreement with an athletic department and includes an NIL deal with the G.O.A.T. Fuel brand.
By Darian Kelly By Darian Kelly
Rasmussen, who became the first female football player to score two touchdowns in a varsity football game, is utilizing NIL to promote mental health and wellbeing.
By Darian Kelly By Darian Kelly
With help from MarketPryce, Miller pitched an idea to his “long shot” brand and eventually signed an NIL deal.
By Darian Kelly By Darian Kelly
The NIL deal will include a three-month pilot program with content featured on MarketPryce’s social media.
By Darian Kelly
