By Darian KellyPosted on 
This partnership includes 50 University of Virginia athletes across various sports, including football, women’s basketball, women’s swim and dive, baseball, softball and women’s lacrosse.
By Darian KellyPosted on 
As a part of the deal, the Bruins were split into two teams for a challenge on TikTok to activate the partnership.
By Darian KellyPosted on 
This partnership is MarketPryce’s first agreement with an athletic department and includes an NIL deal with the G.O.A.T. Fuel brand.
By Darian KellyPosted on 
Rasmussen, who became the first female football player to score two touchdowns in a varsity football game, is utilizing NIL to promote mental health and wellbeing.
By Darian KellyPosted on 
With help from MarketPryce, Miller pitched an idea to his “long shot” brand and eventually signed an NIL deal.
By Darian KellyPosted on 
The NIL deal will include a three-month pilot program with content featured on MarketPryce’s social media.
