This partnership includes 50 University of Virginia athletes across various sports, including football, women’s basketball, women’s swim and dive, baseball, softball and women’s lacrosse.
As a part of the deal, the Bruins were split into two teams for a challenge on TikTok to activate the partnership.
This partnership is MarketPryce’s first agreement with an athletic department and includes an NIL deal with the G.O.A.T. Fuel brand.
Rasmussen, who became the first female football player to score two touchdowns in a varsity football game, is utilizing NIL to promote mental health and wellbeing.
With help from MarketPryce, Miller pitched an idea to his “long shot” brand and eventually signed an NIL deal.
The NIL deal will include a three-month pilot program with content featured on MarketPryce’s social media.