This partnership includes 50 University of Virginia athletes across various sports, including football, women’s basketball, women’s swim and dive, baseball, softball and women’s lacrosse.
Rasmussen, who became the first female football player to score two touchdowns in a varsity football game, is utilizing NIL to promote mental health and wellbeing.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.