MarketPryce Team Continues MP Campus Tour With UVA Visit

Last Updated on May 13, 2023

MarketPryce’s MP Campus Tour recently stopped in Charlottesville, Virginia, to unveil a new NIL partnership with Cav Futures, a NIL collective that supports the University of Virginia athletics.

This partnership includes 50 University of Virginia athletes across various sports, including football, women’s basketball, women’s swim and dive, baseball, softball and women’s lacrosse. The MarketPryce team activated the partnership through an Incrediwear-sponsored Tik Tok challenge. As a result, college athletes were rewarded with cash prizes for producing engaging content utilizing the athletic recovery apparel brand’s products. In addition, they have also received gifts from Slate Milk and Bubble Skincare to initiate NIL conversations. 

“The MarketPryce team put on an awesome event,” said senior women’s basketball star Camryn Taylor. “We left with helpful advice and products we’ll actually use. I’m excited to connect with Incrediwear and build a relationship with that brand. We have a lot of untapped NIL opportunity at Virginia, so this was a meaningful start.”

Additionally, through their partnership with MarketPryce, UVA college athletes can utilize MarketPryce’s MarketPryce+ NIL education platform. The platform will allow Cav Futures athletes access to the best approaches to managing their NIL profiles, from crafting targeted brand pitches to narrative development. 

“Our team innovates every time they arrive on a partner campus,” MarketPryce CEO and Co-Founder Jason Bergman said. “We’re bringing deals on Day 1 and making NIL tangible for student-athletes. Instead of talking to student-athletes ambiguously about the opportunity NIL might bring them, we help them experience it hands-on.”

This marks the third university on MarketPryce’s MP Campus Tour. The team has made stops at UCLA and the University of Arizona. Cav Futures becomes MarketPryce’s fifth official partner joining the likes of Florida State’s Rising Spear Collective, the University of Arizona, UCLA and Florida Gulf Coast University. Further MarketPryce has strategically linked over 2,000 high school, professional, and collegiate athletes to 1,000 brands with its robust marketplace. 

Cav Futures provides NIL support for UVA athletes, assisting in endorsements, social media promotions, and in-kind deals, to name a few. They also aid college athletes in securing agent representation. In addition, Cav Futures provides a platform for the UVA faithful to contribute to the NIL efforts of UVA athletes through one-time and monthly contribution packages with Cav Club online subscription service. 

“We are thrilled for our student athletes here at UVA to have access to a platform that will bring them closer to national brand partners and NIL sponsorship opportunities,” Said Lo Davis, Cav Futures Executive Director. “The team from MarketPryce was nothing short of exceptional during the activation and provided our student-athletes with exciting educational information that will allow them to enhance their brand while increasing their chances to land a sponsorship deal.”


  • Darian Kelly

    Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

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