By Colin Lyle
Former Stanford softball pitcher NiJaree Canady has committed to Texas Tech University and agreed to an unprecedented name, image, and likeness deal worth over $1M…
By Colin Lyle
By Darian Kelly
As anticipation builds for the Paris Olympics, several star American athletes have partnered with brands in name, image, and likeness deals.
By Darian Kelly By Darian Kelly
In addition to drawing millions of viewers, both tournaments garnered significant attention from brands and landed many players NIL deals.
By Darian Kelly By Darian Kelly
The cosmetics sector is far from just a participant in the arena of NIL in college athletics. Here are some brands that have capitalized on the space.
By Darian Kelly By Darian Kelly
WWE NXT recently announced its 2024 NIL class, featuring a group of young college athletes set to make an impact on and off the field.
By Darian Kelly By Darian Kelly
Adidas has significantly impacted the NIL arena by establishing one of the most prominent networks while maximizing equality for all athletes.
By Darian Kelly
