Reebok is slowly making a resurgence in basketball. The sports apparel brand’s newest signing is class of 2025 five-star high school basketball prospect Nate Ament….
Adidas has signed Cam Ward, the standout University of Miami quarterback, to its roster of elite college athletes, further cementing the brand’s authority and investment…
USC sophomore women’s basketball superstar JuJu Watkins has entered a multi-year partnership with Nike, per reports by ESPN reporter Shams Charania. While at Sierra Canyon…
Miami quarterback Cam Ward is having an electric start to the 2024 college season. The Hurricanes signal-caller transferred to Miami from Washington State before the…
New Balance and Air Jordan have recently been in the spotlight for signing college athletes to promote their brands through name, image, and likeness agreements….
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.