Nautica is embracing the energy of campus life with a fresh campaign titled Nautica New Legends Fall 24, featuring two of America’s most exciting NCAA…
The Beats by Dre brand has earned a reputation in the industry for its association with elite college athletes and innovative product promotions. After the…
UConn basketball star Paige Bueckers will become the first NCAA athlete to have ownership equity in a league after signing a name, image, and likeness…
University of Colorado quarterback Shedeur Sanders has launched his podcast, “2 Legendary.” He took to Instagram to share the news. The title is a nod…
In partnership with New Balance, Rich Paul’s Klutch Athletics is making significant strides in name, image, and likeness. Known for representing elite athletes across the…
Florida recently made history by becoming the 36th state that allows high school athletes to capitalize on their name, image, and likeness. This progressive move,…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.