The reigning Heisman Trophy winner becomes the first collegiate player to join the initiative and announced the partnership via Instagram story.
Basepath has signed four athletes at the launch of its new ambassador program to help improve and grow its software solutions.
Through the deal, Johnson will appear on Panini’s trading cards and other memorabilia and join a roster that includes top-five NBA Draft picks Ausar and Amen Thompson and Dallas Mavericks star Luka Doncic.
The Basepath Wallet lets college athletes capitalize on NIL opportunities and provides the necessary resources to obtain financial freedom along their journey.
BE Collective + is a sports marketing agency that facilitates partnerships and bridges the gap for HBCU student-athletes to utilize NIL and corporate connections.
After success with BYU student athletes last year, Keller Williams is now expanding its unique NIL program to all student athletes through Opendorse.
Ewing signed a name, image and likeness deal with College HUNKS that will also provide internship and other professional opportunities.
The Cavinder Twins have taken advantage of NIL since its inception, and now they’re taking their momentum beyond graduation to continue their career in content creation.
Pepsi-Cola of Madison has renewed its sponsorship with Wisconsin Athletics as an Official Partner of the Wisconsin Badgers through the 2028-29 season. While pouring rights…
Some of the top-performing female gymnasts in college athletics are also at the top of their game when it comes to NIL.