As a part of the deal, the Bruins were split into two teams for a challenge on TikTok to activate the partnership.
By Darian KellyMarketPryce Partners With UCLA Women’s Basketball Team Through TikTok Challenge
By Darian Kelly By Darian Kelly By Darian Kelly By Darian KellyMicro-Collective Hoop and Holler Houston Partners With Laila Blair
Announced on Feb. 15, junior guard Laila Blair is the first female athlete from the University of Houston to partner with the company.
Maliyah Spencer Spearheads NIL Deals at Allen University
Allen University freshman volleyball player at Maliyah Spencer became the first athlete at her school to sign an NIL deal.
Female Student-Athletes Could Capitalize on Social Media Videos
Curastory is helping student athletes monetize their video content and recently shared the 10 student athletes who have the potential to make the most.
Kiyomi McMiller Becomes First High School Athlete to Sign With Jordan Brand
The No. 6 recruit in the class of 2024, Kiyomi McMiller, becomes just the second NIL athlete to join the Jordan Brand alongside Kiki Rice.
1Oklahoma Collective Signs Lady Sooners Basketball To NIL Deal
By Darian Kelly
The Lady Sooners are number one in the Big 12 conference and the positive momentum has continued off the court with NIL.
By Darian Kelly
