All Utah Scholarship Football Players Receive A New Truck In NIL Deal

Last Updated on October 4, 2023

For The Win 360°, a video platform created specifically for NIL collectives, is making a splash with the launch of its streaming app with the Utah Crimson Collective. Every scholarship player on Utah’s football team is receiving a 2024 Ram 1500 Big Horn truck with the Night Edition package.

The lease and insurance costs are being fully funded by donors of the Crimson Collective, although the athletes will need to each cover the taxes on their lease.

Click here to read my full piece on Forbes


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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