Adidas Signs Its First Football NIL Deals

Last Updated on October 4, 2023

Adidas has signed its first two college football athletes: Michael Penix Jr. and Rome Odunze of the Washington Huskies.

“I couldn’t be happier to be teaming up with the adidas family, I’ve been in the three stripes my entire college career and their support has meant a lot to me. I’m excited about this unique opportunity to help further the brand and I’m appreciative of their investment in my university, my teammates, and myself,” said Heisman contender Michael Penix Jr. “adidas has shown that they’re committed to student-athletes across the country and I’m thankful to be a part of their commitment.”

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  • Kristi Dosh

    Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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