Adidas Signs Its First Football NIL Deals

Last Updated on October 4, 2023

Adidas has signed its first two college football athletes: Michael Penix Jr. and Rome Odunze of the Washington Huskies.

“I couldn’t be happier to be teaming up with the adidas family, I’ve been in the three stripes my entire college career and their support has meant a lot to me. I’m excited about this unique opportunity to help further the brand and I’m appreciative of their investment in my university, my teammates, and myself,” said Heisman contender Michael Penix Jr. “adidas has shown that they’re committed to student-athletes across the country and I’m thankful to be a part of their commitment.”

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