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Bryce James, Son of LeBron James, Signs a NIL Deal With Klutch Sports Group

James joins an elite class of high school athletes signed to Klutch Sports Group, including his brother Bronny and USC women’s basketball commit JuJu Watkins.

Sierra Canyon Trailblazers guard Bronny James (center) and guard Zaire Wade (left) cheer on teammates during a Spalding Hoophall Classic high school basketball game. James' younger brother Bryce recently joined him with Klutch Sports Group. (Photo by John Jones/Icon Sportswire)

Last Updated on December 15, 2022

Bryce James, LeBron James’ youngest son, has signed a NIL deal with Klutch Sports Group. Founded by Rich Paul, a close friend and agent of LeBron James, the agency will represent Bryce on name, image, and likeness sponsorships.

Bryce, though only a sophomore at Sierra Canyon School, joins an elite class of high school athletes signed to Klutch Sports Group. That list includes his brother Bronny, who has signed NIL deals with Nike and Beats By Dre, along with USC women’s basketball commit JuJu Watkins. Watkins and Bronny made up the basketball players selected to become NIL partners with Nike recently. 

Klutch Sports Group represents several high-profile NBA and NFL athletes. With its track record over the past decade, Klutch Sports Group has established itself as a premier sports agency.

Following the news of Bryce signing with Klutch Sports Group, he received his first division one offer from Duquesne University. Although it is unclear where Bronny or Bryce will attend college, Bronny and Bryce James will undoubtedly be a key figure of the NIL universe for years to come.


  • Darian Kelly

    Darian is an Interdisciplinary Studies Master's student at the University of North Texas. Darian is the host of The Jersey Podcast. He is highly passionate about sports content, technology, and innovation.

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