Last Updated on February 23, 2022
The Brandr Group, a group licensing agency helping student athletes across the country capitalize on name, image and likeness opportunities, and Follett, the largest campus store operator in North America, today announced a partnership that will bring apparel and jersey sales to schools with players who have opted in to TBG’s group licensing programs across the country.
There are quite a few colleges and universities where Follett and TBG intersect as TBG continues to grow its footprint in college athletics: Boston College, Cincinnati, Florida, Georgia, Gonzaga, Indiana, Michigan State, Nebraska, Purdue, St. John’s, Texas Tech, Villanova and Xavier. You can already see products for sale in Villanova’s online store.
The agreement creates the opportunity for products to be sold featuring athletes across several sports using name, image, and likeness in a co-branded program. Fans of these schools and athletes will also have access to products from top brands like Nike, adidas, Under Armour, Champion, New Balance, and many more.
“This is a banner agreement for The Brandr Group and will bring incredible revenue potential within reach to the widest range of student-athletes,” said Wesley Haynes, CEO of The Brandr Group. “Follett is a leader in on-campus and local community in-store presence. This is exactly the type of partnership we envisioned when we moved into the NIL group licensing space, knowing it had tremendous potential to create new, meaningful opportunities that could support athletes from a wide variety of athletic backgrounds.”
Follett says the partnership is a perfect way to scale what it was already doing with student athletes.
“Our initial direct NIL deals establish our position in the NIL space,” said Chad Phillips, Senior Vice President at Follett. “After gaining experience working directly with athletes, we recognized the power and scope of working with The Brandr Group opening a massive portfolio of schools and equity to all athletes through their group licensing program. The ability to immediately match the breadth and depth of opportunity that The Brandr Group provides with our reach through our brick and mortar and ecommerce sites powered by Follett On-Demand makes for a very powerful partnership.”
It was also recently announced that Fanatics and One Team Partners are working together to provide opportunities for co-branded jerseys. OneTeam will administer the group rights of the student athletes who opt in the program and Fanatics will create customizable Nike, adidas and Under Armour football jerseys prior to the kickoff of the 2022 college football season.