The 15 Club and Rave On Sports Aim to Redefine Fan Engagement Experience

Last Updated on September 8, 2023

As one of the top fan engagement marketplaces, The 15 Club allows University of Kentucky fans to interact and support their favorite athletes’ NIL endeavors. The 15 Club partnered with Lexington, Kentucky-based Rave On Sports to increase its offerings. Rave On Sports is a sports technology company that provides solutions to enrich the sports experience.

This collaboration represents a pivotal moment in Kentucky athletics, allowing Kentucky fans to connect with past and present athletes while allowing college athletes to earn compensation through NIL.

Through the VIP membership program, The 15 Club provides Wildcat fans exclusive experiences such as content, merchandise, and an opportunity to participate in marketing campaigns with their favorite Wildcats. The 15 Club’s VIP experience serves as a way to strengthen Big Blue Nation as a community.

“This is an exciting partnership for Big Blue Nation,” Athlete Advantage CEO Ryan Miller said. “Fans will now have the ability to interact with current Kentucky student-athletes as well as former legends. The 15 Club always puts its members and the fanbase first, and we’re excited to roll out this new initiative.”

Fans who are a part of The 15 Club will benefit from this partnership in multiple ways, including access to the Rave On App, where they can enjoy a second-screen live sports experience where they will never miss the action of Wildcat games. Additionally, fans can communicate with favorite Wildcat athletes like Devin Leary, Barion Key and others through chat rooms, creating an immersive fan experience. The app will also feature a gameday chatroom where fans can interact with Wildcat legends. Further, through Rave On Sports technology, the 15 Club will be able to facilitate and manage compensation opportunities for Kentucky college athletes to take part in.

“The 15 Club and Rave On Sports are committed to delivering unparalleled fan experiences while championing the interests of Kentucky athletes,” Chief Marketing Officer of Rave on Sports Brittany Harris said. “With our state-of-the-art fan engagement technology, we are set to elevate fan experiences and create an innovative ecosystem that benefits everyone involved. Together, we will redefine sports fandom and take the engagement between fans and athletes to new heights.”


  • Darian Kelly

    Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

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