MVMI Partners With UCLA Women’s Basketball Star Christeen Iwuala on NIL Deal

Last Updated on September 8, 2023

One of the most cutting-edge brands in the bedding world, MVMI, recently announced its first product offering in the NIL arena, and they are partnering with UCLA Bruins women’s basketball star Christeen Iwuala on this endeavor.

The Lady Bruins are taking an 11-day ‘history-making’ international exhibition tour from Senegal to Germany. Proper sleep is essential to an athlete’s success, especially during international travel. With a one-of-a-kind MVMI Pillow, Iwuala gave every member of the team a good night’s sleep as they traveled from games to instructional clinics and tourist attractions.

“I couldn’t be more excited to sign my first individual NIL deal and hook up my teammates in the process,” Iwuala shared. “The timing couldn’t have been better to partner with MVMI, as I know we will need some extra sleep during this incredible tour around the world. Between the camps with kids, games against national teams, and historic sightseeing, MVMI’s amazing pillows will definitely come in handy for not just myself but the whole team.”

Chirsteen Iwuala headlined UCLA’s top-rated recruiting class last year and has made a name for herself in Westwood. The Alamo City native had over 100 rebounds and 100 points in her freshman campaign and was also named Pac-12 Player of the Week. Her commitment to serving and being a leader is exemplified not just on the court, but also in her partnership with MVMI. Iwuala, through NIL, is bringing awareness to the importance of quality sleep for athletes who endure constant travel and fatigue.

When we think about what goes into receiving quality sleep, the grade of the mattress garners a lot of attention; however, we often neglect the value of the pillow itself. The MVMI pillow’s innovative multi-chambered design provides optimal support from the head to the neck and mesh ventilation.

“MVMI understands the significance of sleep in an athlete’s life, both on and off the field,” said Joe Castignani, MVMI founder and former linebacker for the Cal football team. “As we make our debut in the NIL space, we’re honored to join forces with Christeen and the UCLA Women’s Basketball team on their monumental international tour. Christeen embodies the team values and spirit that align perfectly with MVMI’s philosophy. We’re excited to empower them with the ultimate sleep experience.”

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