Triumph NIL Teams up With Sporting Goods Store for Charity Event

Triumph NIL, an experienced marketing agency centered on creating name, image, and likeness partnerships for Virginia Tech college athletes, partnered with Academy Outdoors and Sports during the grand opening of its Christiansburg, Virginia, location.

Hokie Track runners Aidan Clark and Judson Lincoln, softball players Emma Lemley and Emma Ritter, swimmer Anna Summers and the spirit team’s Elise Merola participated in a shopping event with the local Boys and Girls Club. The Hokie Way, a Virginia Tech collective, helped coordinate their participation in the event.

“Triumph is proud to collaborate with Academy Sports + Outdoors and The Hokie Way to bring our student-athletes closer to the community,” Triumph COO Robyn Jones said. “These events embody our commitment to not only maximizing opportunities for our student-athletes but also giving back and creating meaningful connections with fans.”

In an additional event, the Virginia Tech women’s basketball team greeted fans, who then posed for pictures and signed autographs.

In addition to highlighting the athletes’ commitment to community involvement, the partnership spotlights Triumph NIL and The Hokie Way’s devotion to fostering meaningful relationships between its college athletes, local businesses, and charities.


  • Darian Kelly

    Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

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