Last Updated on November 21, 2023
Basepath, a leading name, image, and likeness operations software that works with collectives, universities, agents and college athletes, recently entered into a new partnership with Athletiverse, a sports agency that specializes in providing creative content services.
Athletiverse reaches over 250 million fans each month, specializes in distribution and creative content services, including content creation, account management, social monetization, graphic special effects, and project consulting. This provides a platform for large-scale brand campaigns and activation strategies that has the potential to revolutionize the way collectives approach content and revenue generation.
With a common goal of maximizing the potential of their clients’ brands, Thomas Thomas Jr., the co-founder of Basepath, believes the relationship will create even more possibilities in the world of NIL.
“Basepath is thrilled to partner with Athletiverse. This collaboration enhances our collective’s capabilities and offers a holistic solution to navigate the ever-changing NIL landscape,” Thomas Jr. said. “With Athletiverse’s expertise in content creation and social engagement, we are confident that our collectives will thrive in this dynamic environment.”
Founded by ex-college basketball player Dominyck Bullard, Athletiverse, using its monthly reach of 250 million fans, can also help clients with account management, social monetization, graphic special effects, and project consulting.
“At Athletiverse, our mission is to seamlessly merge ROI and captivating content for our clients,” Bullard said. “In partnership with Basepath, we are dedicated to providing a comprehensive solution that empowers NIL entities and institutions to excel in the NIL landscape while enhancing their appeal to both existing and prospective student-athletes.”
The partnership will allow for both behind-the-scenes capabilities and consumer-facing connections, empowering colleges and collectives to compete effectively in the world of NIL.
Collectives supported by Basepath include University of Louisville 502Circle Collective and Foundation, University of Minnesota Collective Dinkytown, Florida State University Rising Spear Collective and Iowa State We Will Collective.