BYU’s Proactive Approach to NIL

Last Updated on February 3, 2023

In this episode, I’m joined by Gary Veron, Associate Athletic Director for Student-Athlete Experience at BYU. 

BYU has been very proactive in its approach to name, image and likeness, so I invited Gary on to discuss what’s going on in Provo. We dive into:

• How Gary’s position morphed from compliance to an NIL focus
• Why BYU took a more proactive approach toward NIL right off the bat
• The overwhelming response from Provo and alum to NIL
• Why BYU has seen so many team-wide and group NIL deals
• How the story of the BYU athlete is different
• The course the athletic department created around NIL
• The Shark Tank-style competition they hosted for student athletes
• What student athletes have said they want more education on
• The role public speaking has played in NIL
• How collectives are impacting NIL and recruiting
• The letter of inquiry they received from the NCAA’

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Abridged Transcript

Transcript coming soon!

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