BYU’s Proactive Approach to NIL

Last Updated on February 3, 2023

In this episode, I’m joined by Gary Veron, Associate Athletic Director for Student-Athlete Experience at BYU. 

BYU has been very proactive in its approach to name, image and likeness, so I invited Gary on to discuss what’s going on in Provo. We dive into:

  • How Gary’s position morphed from compliance to an NIL focus
  • Why BYU took a more proactive approach toward NIL right off the bat
  • The overwhelming response from Provo and alum to NIL
  • Why BYU has seen so many team-wide and group NIL deals
  • How the story of the BYU athlete is different
  • The course the athletic department created around NIL
  • The Shark Tank-style competition they hosted for student athletes
  • What student athletes have said they want more education on
  • The role public speaking has played in NIL
  • How collectives are impacting NIL and recruiting
  • The letter of inquiry they received from the NCAA’

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Abridged Transcript

Transcript coming soon!


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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