In this episode, I’m joined by Gary Veron, Associate Athletic Director for Student-Athlete Experience at BYU.
BYU has been very proactive in its approach to name, image and likeness, so I invited Gary on to discuss what’s going on in Provo. We dive into:
- How Gary’s position morphed from compliance to an NIL focus
- Why BYU took a more proactive approach toward NIL right off the bat
- The overwhelming response from Provo and alum to NIL
- Why BYU has seen so many team-wide and group NIL deals
- How the story of the BYU athlete is different
- The course the athletic department created around NIL
- The Shark Tank-style competition they hosted for student athletes
- What student athletes have said they want more education on
- The role public speaking has played in NIL
- How collectives are impacting NIL and recruiting
- The letter of inquiry they received from the NCAA’
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Transcript coming soon!