By Darian Kelly
Alijah Arenas, the son of three-time NBA All-Star Gilbert Arenas, is making big moves in the NIL space before he ever steps onto a college…
By Darian Kelly
LSU gymnastics star and social media sensation Livvy Dunne is taking her partnership with Accelerator Active Energy to the next level with the launch of…
By Darian Kelly
High School basketball star and social media sensation Eli Ellis is the latest athlete to join Under Armour’s emerging name, image, and likeness roster. Ellis…
By Darian Kelly By Darian Kelly
As Paige Bueckers gears up for her final NCAA tournament run, she’s not just chasing UConn’s 12th national title—she’s closing the book on one of…
By Darian Kelly
By Colin Lyle
While Florida quarterback DJ Lagway has created an impressive name, image, and likeness brand with his star power on the football field, he has been…
By Colin Lyle
By Aron Solomon
The Jack Nicklaus IP dispute raises critical questions about the value of NIL rights and the pitfalls of selling those rights.
By Aron Solomon
