From selecting athletes before the tournaments began to signing athletes after they have big games, brands are approaching NIL different during March Madness.
University of Miami basketball players Haley and Hanna Cavinder will star in Champs Sports “Win Better” campaign in the coming months, along with professional lacrosse…
Texas Tech football made national headlines in July when a team-wide NIL deal with the Matador Club collective guaranteed over 100 Red Raider players $25,000…
BioSteel Sports Nutrition is betting on freshman women’s basketball player Azzi Fudd, signing her to an endorsement deal under the NCAA’s new name, image and…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.