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Business of College Sports®
  • Home
  • About
  • The Book
  • Podcasts
    • Business of College Sports Podcast
    • The Players’ Platform Podcast
    • Game Face Podcast with Linktree
  • Finances
    • Bowl Championship Series Payouts
      • 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts
      • 2015-16 CFP Payouts
    • College Football Playoff Payouts 2025-2026
      • 2016-17 CFP Payouts
      • 2017-18 CFP Payouts
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Darian Kelly

187 posts

Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

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Tennessee Quarterback Nico Iamaleava Signs NIL Deal With Force Factor

Darian Kelly By Darian KellyMarch 9, 20231 min read
Tennessee%20Quarterback%20Nico%20Iamaleava%20Signs%20NIL%20Deal%20With%20Force%20FactorTennessee Quarterback Nico Iamaleava Signs NIL Deal With Force Factor

As a part of the partnership, Iamaleava starred in a Force Factor commercial where he encouraged viewers to shop for Force Factor products at Wal-Mart and “unleash your potential.”

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Darian Kelly By Darian Kelly
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Ohio State’s Marvin Harrison Jr. Secures NIL Partnership With Monarc

Darian Kelly By Darian KellyMarch 7, 20232 min read
Ohio%20State’s%20Marvin%20Harrison%20Jr.%20Secures%20NIL%20Partnership%20With%20MonarcOhio State’s Marvin Harrison Jr. Secures NIL Partnership With Monarc

One of Monarc’s most popular products is the Seeker, a robotic quarterback that has helped drive Harrison’s success as a pass catcher this season.

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Q&A: Peter Iwuh, CEO & Founder of First Black-Owned NIL Marketing Agency

Darian Kelly By Darian KellyMarch 3, 202320 min read
Q&A:%20Peter%20Iwuh,%20CEO%20&%20Founder%20of%20First%20Black-Owned%20NIL%20Marketing%20AgencyQ&A: Peter Iwuh, CEO & Founder of First Black-Owned NIL Marketing Agency

Inside the inspiration behind Iwuh’s Tykoon Sports Agency, HBCU athlete representation within NIL and more.

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Darian Kelly By Darian Kelly
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Marketing/PR

Ally Becomes ACC Official Sponsor With Focus on Women’s Sports

Darian Kelly By Darian KellyFebruary 22, 20233 min read
Ally%20Becomes%20ACC%20Official%20Sponsor%20With%20Focus%20on%20Women’s%20SportsAlly Becomes ACC Official Sponsor With Focus on Women’s Sports

The collaboration features a media investment of 90 percent in women’s sports, focused on expanding game highlights, branded content, and features across the ESPN networks.

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Darian Kelly By Darian Kelly
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Tennessee Baseball Newcomer Signs NIL Deal With Weigel’s

Darian Kelly By Darian KellyFebruary 20, 20231 min read
Tennessee%20Baseball%20Newcomer%20Signs%20NIL%20Deal%20With%20Weigel’sTennessee Baseball Newcomer Signs NIL Deal With Weigel’s

Maui Ahuna, previously a player on the Kansas Jayhawks, has already secured a NIL deal with a Tennessee staple.

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Darian Kelly By Darian Kelly
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1Oklahoma Collective Signs Lady Sooners Basketball To NIL Deal

Darian Kelly By Darian KellyFebruary 18, 20231 min read
1Oklahoma%20Collective%20Signs%20Lady%20Sooners%20Basketball%20To%20NIL%20Deal1Oklahoma Collective Signs Lady Sooners Basketball To NIL Deal

The Lady Sooners are number one in the Big 12 conference and the positive momentum has continued off the court with NIL.

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Darian Kelly By Darian Kelly
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About Business of College Sports

BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.

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Latest Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
  • Five Strategies to Recruit and Retain College Athletes

Recent Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
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