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Business of College Sports®
  • Home
  • About
  • The Book
  • Podcasts
    • Business of College Sports Podcast
    • The Players’ Platform Podcast
    • Game Face Podcast with Linktree
  • Finances
    • Bowl Championship Series Payouts
      • 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts
      • 2015-16 CFP Payouts
    • College Football Playoff Payouts 2025-2026
      • 2016-17 CFP Payouts
      • 2017-18 CFP Payouts
      • 2018-19 CFP Payouts
      • 2019-20 CFP Payouts
      • 2020-2021 CFP Payouts
      • 2021-22 CFP Payouts
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      • NCAA Revenue & Payouts
      • 2021 March Madness Payouts Impacted by 2020
    • Conference TV Contracts
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    • Directory: NIL Directors and Staff
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  • Contact

Darian Kelly

187 posts

Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

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Q&A: Mark Koesterer, Founder of The Players NIL, Discusses NIL Education Platform Launch

Darian Kelly By Darian KellyFebruary 16, 202316 min read
Q&A:%20Mark%20Koesterer,%20Founder%20of%20The%20Players%20NIL,%20Discusses%20NIL%20Education%20Platform%20LaunchQ&A: Mark Koesterer, Founder of The Players NIL, Discusses NIL Education Platform Launch

Mark Koesterer chats with BCS about the importance of NIL education, the importance of The Players NIL Five Pillars, college athletes relationship with brands and NIL for all.

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Darian Kelly By Darian Kelly
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A NIL Deal From The Heart: Keyontae Johnson Partners With Heartfelt

Darian Kelly By Darian KellyFebruary 15, 20232 min read
A%20NIL%20Deal%20From%20The%20Heart:%20Keyontae%20Johnson%20Partners%20With%20HeartfeltA NIL Deal From The Heart: Keyontae Johnson Partners With Heartfelt

After collapsing during a game due to heart inflammation, Keyontae Johnson was inspired to partner with Heartfelt and champion early screenings.

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Darian Kelly By Darian Kelly
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The Popeyes Meme Kid, Dieunerst Collin, Returns For Super Bowl Promo

Darian Kelly By Darian KellyFebruary 6, 20231 min read
The%20Popeyes%20Meme%20Kid,%20Dieunerst%20Collin,%20Returns%20For%20Super%20Bowl%20PromoThe Popeyes Meme Kid, Dieunerst Collin, Returns For Super Bowl Promo

The ad will continue Collin’s remarkable NIL campaign, which has already included a billboard in East Orange, New Jersey.

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Darian Kelly By Darian Kelly
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Outback Steakhouse and Elon Defensive Lineman Partner to Support Fighting Pretty

Darian Kelly By Darian KellyJanuary 31, 20232 min read
Outback%20Steakhouse%20and%20Elon%20Defensive%20Lineman%20Partner%20to%20Support%20Fighting%20PrettyOutback Steakhouse and Elon Defensive Lineman Partner to Support Fighting Pretty

Elon defensive lineman Jon Seaton is helping organize an event to benefit the organization that helped his mother, Carole Seaton, battle breast cancer. 

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Darian Kelly By Darian Kelly
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WWE Announces Its Third “Next In Line” NIL Class

Darian Kelly By Darian KellyJanuary 30, 20232 min read
WWE%20Announces%20Its%20Third%20“Next%20In%20Line”%20NIL%20ClassWWE Announces Its Third “Next In Line” NIL Class

With its recently announced 15-member class, the “Next In Line” NIL program has signed a total of 46 athletes since its launch in December 2021.

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Darian Kelly By Darian Kelly
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MarketPryce Joins Forces With Seven University of Arizona Women’s Teams

Darian Kelly By Darian KellyJanuary 27, 20233 min read
MarketPryce%20Joins%20Forces%20With%20Seven%20University%20of%20Arizona%20Women’s%20TeamsMarketPryce Joins Forces With Seven University of Arizona Women’s Teams

This partnership is MarketPryce’s first agreement with an athletic department and includes an NIL deal with the G.O.A.T. Fuel brand.

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Darian Kelly By Darian Kelly
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About Business of College Sports

BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.

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Latest Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
  • Five Strategies to Recruit and Retain College Athletes

Recent Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
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