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Business of College Sports®
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    • Business of College Sports Podcast
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    • Game Face Podcast with Linktree
  • Finances
    • Bowl Championship Series Payouts
      • 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts
      • 2015-16 CFP Payouts
    • College Football Playoff Payouts 2025-2026
      • 2016-17 CFP Payouts
      • 2017-18 CFP Payouts
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Darian Kelly

187 posts

Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

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Oregon State Defensive Back Alex Austin’s Overcoming Adversity Scholarship Fund Selects Three Winners

Darian Kelly By Darian KellyDecember 7, 20222 min read
Oregon%20State%20Defensive%20Back%20Alex%20Austin’s%20Overcoming%20Adversity%20Scholarship%20Fund%20Selects%20Three%20WinnersOregon State Defensive Back Alex Austin’s Overcoming Adversity Scholarship Fund Selects Three Winners

Austin saw a scholarship as an opportunity to leverage NIL to make a difference in the lives of hard-working students.

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Darian Kelly By Darian Kelly
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Hasbro Partners with 12 College Athletes For Their NERF BLITZ Campaign

Darian Kelly By Darian KellyDecember 1, 20223 min read
Hasbro%20Partners%20with%2012%20College%20Athletes%20For%20Their%20NERF%20BLITZ%20CampaignHasbro Partners with 12 College Athletes For Their NERF BLITZ Campaign

The athletes will participate in a two-leg relay race and receive a NERF Elite 2.0 Motoblitz Blaster.

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Darian Kelly By Darian Kelly
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NBCUniversal’s Streaming Platform Peacock Initiates The First NIL Live Sporting Event

Darian Kelly By Darian KellyNovember 21, 20224 min read
NBCUniversal’s%20Streaming%20Platform%20Peacock%20Initiates%20The%20First%20NIL%20Live%20Sporting%20EventNBCUniversal’s Streaming Platform Peacock Initiates The First NIL Live Sporting Event

The Peacock Classic is unique because it presents the opportunity for the participating players to establish NIL partnerships with the event’s sponsors.

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Darian Kelly By Darian Kelly
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Marshall Tight End Devin Miller Lands Dream NIL Opportunity in Deal With Dr. Squatch

Darian Kelly By Darian KellyNovember 14, 20223 min read
Marshall%20Tight%20End%20Devin%20Miller%20Lands%20Dream%20NIL%20Opportunity%20in%20Deal%20With%20Dr.%20SquatchMarshall Tight End Devin Miller Lands Dream NIL Opportunity in Deal With Dr. Squatch

With help from MarketPryce, Miller pitched an idea to his “long shot” brand and eventually signed an NIL deal.

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Darian Kelly By Darian Kelly
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French’s Inks its First NIL Deal With Tennessee Volunteers’ Hendon Hooker

Darian Kelly By Darian KellyNovember 8, 20222 min read
French’s%20Inks%20its%20First%20NIL%20Deal%20With%20Tennessee%20Volunteers’%20Hendon%20HookerFrench’s Inks its First NIL Deal With Tennessee Volunteers’ Hendon Hooker

The standout quarterback will promote the mustard brand with content and through customized Nike Air Force 1 shoes.

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Darian Kelly By Darian Kelly
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BioSteel Makes NIL Headlines by Partnering with Four College Hockey Stars

Darian Kelly By Darian KellyNovember 7, 20222 min read
BioSteel%20Makes%20NIL%20Headlines%20by%20Partnering%20with%20Four%20College%20Hockey%20StarsBioSteel Makes NIL Headlines by Partnering with Four College Hockey Stars

The deals aim to grow BioSteel’s role in women’s hockey and promote a growing sport.

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Darian Kelly By Darian Kelly
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About Business of College Sports

BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.

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Latest Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
  • Five Strategies to Recruit and Retain College Athletes

Recent Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
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