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Business of College Sports®
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    • Business of College Sports Podcast
    • The Players’ Platform Podcast
    • Game Face Podcast with Linktree
  • Finances
    • Bowl Championship Series Payouts
      • 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts vs. 2013-14 BCS Payouts
      • 2014-15 CFP Payouts
      • 2015-16 CFP Payouts
    • College Football Playoff Payouts 2025-2026
      • 2016-17 CFP Payouts
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Darian Kelly

187 posts

Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

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MarketPryce Establishes the “MP Content Crew” with Eight College Athletes Across Six Different Sports

Darian Kelly By Darian KellyOctober 31, 20222 min read
MarketPryce%20Establishes%20the%20“MP%20Content%20Crew”%20with%20Eight%20College%20Athletes%20Across%20Six%20Different%20SportsMarketPryce Establishes the “MP Content Crew” with Eight College Athletes Across Six Different Sports

The NIL deal will include a three-month pilot program with content featured on MarketPryce’s social media.

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Darian Kelly By Darian Kelly
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Football Name Image & Likeness

Tommy Brown Becomes the First College Football Underwear Model Through NIL

Darian Kelly By Darian KellyOctober 28, 20222 min read
Tommy%20Brown%20Becomes%20the%20First%20College%20Football%20Underwear%20Model%20Through%20NILTommy Brown Becomes the First College Football Underwear Model Through NIL

The 6-foot-7, 300-pound offensive lineman says that “when you have a body this good, you deserve to be paid.”

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Darian Kelly By Darian Kelly
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AT&T Steps into the NIL Ring with Tennessee Student-Athletes Deal

Darian Kelly By Darian KellyOctober 25, 20222 min read
AT&T%20Steps%20into%20the%20NIL%20Ring%20with%20Tennessee%20Student-Athletes%20DealAT&T Steps into the NIL Ring with Tennessee Student-Athletes Deal

Three Lady Volunteer basketball players and Vols quarterback Herndon Hooker are teaming up to promote AT&T’s products.

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Darian Kelly By Darian Kelly
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Gatorade Signs Anthony Richardson As Its First NIL University of Florida Athlete

Darian Kelly By Darian KellyOctober 21, 20221 min read
Gatorade%20Signs%20Anthony%20Richardson%20As%20Its%20First%20NIL%20University%20of%20Florida%20AthleteGatorade Signs Anthony Richardson As Its First NIL University of Florida Athlete

Richardson will be a part of Gatorade’s “Fuel Tomorrow” campaign and promote the SEC Gameday Challenge.

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Darian Kelly By Darian Kelly
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Just Do It: Nike Signs Five Basketball Players to NIL Deals

Darian Kelly By Darian KellyOctober 13, 20224 min read
Just%20Do%20It:%20Nike%20Signs%20Five%20Basketball%20Players%20to%20NIL%20DealsJust Do It: Nike Signs Five Basketball Players to NIL Deals

Sierra Canyon’s Bronny James and Iowa’s Caitlin Clark lead a star-studded list of additions to Nike’s basketball roster.

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Darian Kelly By Darian Kelly
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Michigan Wolverines Launch New NIL Fan Engagement Platform

Darian Kelly By Darian KellyOctober 7, 20222 min read
Michigan%20Wolverines%20Launch%20New%20NIL%20Fan%20Engagement%20PlatformMichigan Wolverines Launch New NIL Fan Engagement Platform

Wolverine+ will allow Michigan football fans to interact with players through exclusive Q&As and behind-the-scenes content.

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Darian Kelly By Darian Kelly
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About Business of College Sports

BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.

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Latest Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
  • Five Strategies to Recruit and Retain College Athletes

Recent Posts

  • Matt Patricia’s Next Wave: Ohio State’s Young Defense Is Growing Up Fast
  • What College Football Players Really Earn from NIL and Revenue Sharing
  • The NCAA’s New Rev-Share Model’s Impact on Sports Betting
  • Division I Athletes Took Home $1.8 Billion in Revenue Sharing in 2025-26
  • Why Producing NFL Talent Is One of College Football’s Biggest Competitive Advantages
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