The Popeyes Meme Kid, Dieunerst Collin, Returns For Super Bowl Promo

Last Updated on February 6, 2023

Dieunerst Collin, known as the ‘Popeyes Meme Kid,’ became one of the top stories in the name, image and likeness world back in January when he turned the iconic meme of himself into a Popeyes NIL deal. Popeyes displayed Collin’s meme silhouette on a billboard in East Orange, New Jersey.

However, Collin’s partnership with the New Orleans-style fast food chain did not stop. He is now back to promoting the Side-Eye for Fries & Pies Campaign. Popeyes Rewards members who spend $20 or more earn 400 points, and these points can redeem for fries and a pie.

Collin, a football player at Divison II Lake Erie College, will be the face of the Popeyes Super Bowl LVII Big Game Promo ad. In addition, the last 30 seconds will feature him in his promotional campaign.

It is incredible to witness a nine-year-old Dieunerst Collin’s side-eye reaction turn into a viral sensation that materialized into a NIL deal. Now, it’s time for a Super Bowl commercial that will aim to be as memorable as his iconic meme. 


  • Darian Kelly

    Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

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