Last Updated on February 6, 2023
Dieunerst Collin, known as the ‘Popeyes Meme Kid,’ became one of the top stories in the name, image and likeness world back in January when he turned the iconic meme of himself into a Popeyes NIL deal. Popeyes displayed Collin’s meme silhouette on a billboard in East Orange, New Jersey.
However, Collin’s partnership with the New Orleans-style fast food chain did not stop. He is now back to promoting the Side-Eye for Fries & Pies Campaign. Popeyes Rewards members who spend $20 or more earn 400 points, and these points can redeem for fries and a pie.
Collin, a football player at Divison II Lake Erie College, will be the face of the Popeyes Super Bowl LVII Big Game Promo ad. In addition, the last 30 seconds will feature him in his promotional campaign.
From internet meme fame, to a Big Game ad. @CollinDieunerst got his eyes on the fries (or pies). pic.twitter.com/SuYMYdWmvI
— Popeyes (@Popeyes) February 6, 2023
It is incredible to witness a nine-year-old Dieunerst Collin’s side-eye reaction turn into a viral sensation that materialized into a NIL deal. Now, it’s time for a Super Bowl commercial that will aim to be as memorable as his iconic meme.
Author
Darian is an Interdisciplinary Studies Master's student at the University of North Texas. Darian is the host of The Jersey Podcast. He is highly passionate about sports content, technology, and innovation.
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