51-100 Most Profitable FBS Football and Basketball Programs

Last Updated on December 29, 2011

Over the past week, we’ve posted financials for every football and men’s basketball program in the FBS, with the exception of the military academies. Here are the links: ACC, Big XII, Big East, C-USA, Big Ten, MAC, Pac-12, SEC, Sun Belt, Mountain West and WAC. Yesterday we presented the Top 50 most profitable FBS football and men’s basketball programs.

Below you will find the 51-100 most profitable programs. The “% Invested” column shows how much of the specific sport’s revenue goes back into that specific sport.

Please read below before viewing the financials.

About the data: All of the data is from reports each school files with the US Department of Education. It is the only available data for both public and private universities. However, there can be variances in how each school chooses to report data. For example, each school can decide for itself whether to break out television revenue by sport or leave it in a generic revenue category, which causes variances. After speaking with dozens of schools the most common practice appears to be attributing the majority of television revenue to football and a portion to basketball. The most common split is 65/35.

There are also variances from year-to-year, so be careful when comparing this data to last year’s data. For example, Florida State’s football program showed a gain of approximately $14 million from ’09-’10 to ’10-’11. When contacted for comment FSU explained that in ’10-’11 they broke out contributions by sport, which they hadn’t done previously.

Although far from perfect, this data is the only available data for all Division I programs (with the exception of the military academies). We just want to make you aware of the possible variances and will let you draw your own conclusions.

Please note: we did not rank non-AQ schools last year, so those schools will not show a rank for ’09-’10.

10-11 Rank	09-10 Rank	School	10-11 Revenue	10-11 Expenses	10-11 Profit	% Invested
51	62	Kansas State (Football)	$19,731,620	$10,867,052	$8,864,568	55.07%
52	56	Northwestern Univ. (Football)	$28,198,769	$19,430,675	$8,768,094	68.91%
53	60	University of Texas (Basketball)	$16,437,705	$8,195,360	$8,242,345	49.86%
54	45	Indiana Univ. (Football)	$24,230,741	$16,112,930	$8,117,811	66.50%
55	40	Univ of Arizona (Football)	$25,448,212	$17,965,169	$7,483,043	70.60%
56	50	Michigan St. (Basketball)	$16,479,208	$9,263,945	$7,215,263	56.22%
57	44	Georgia Tech (Football)	$22,557,020	$15,463,243	$7,093,777	68.55%
58	66	Univ of California, Berkeley (Football)	$24,328,784	$17,398,649	$6,930,135	71.51%
59	58	Univ. of Tennessee (Basketball)	$13,785,893	$6,863,233	$6,922,660	49.78%
60	24	West Virginia University (Football)	$19,960,732	$13,230,226	$6,730,506	66.28%
61	100	Oklahoma State (Basketball)	$12,262,241	$5,658,993	$6,603,248	46.15%
62	52	North Carolina State (Basketball)	$10,490,494	$3,947,120	$6,543,374	37.63%
63	67	Northwestern (Basketball)	$11,018,639	$4,577,278	$6,441,361	41.54%
64	54	University of Pittsburgh  (Basketball)	$13,574,317	$7,181,490	$6,392,827	52.90%
65		UNLV (Basketball)	$10,123,168	$3,806,508	$6,316,660	37.60%
66	71	Univ. of Kentucky (Basketball)	$18,557,243	$12,355,375	$6,201,868	66.58%
67	128	Vanderbilt Univ.  (Football)	$22,455,110	$16,507,997	$5,947,113	73.52%
68	63	Purdue Univ. (Football)	$18,359,413	$12,420,742	$5,938,671	67.65%
69	81	University of Missouri (Basketball)	$11,084,210	$5,391,400	$5,692,810	48.64%
70	68	Marquette (Basketball)	$15,568,569	$10,348,303	$5,220,266	66.47%
71		Boise State (Football)	$12,950,605	$7,834,316	$5,116,289	60.49%
72	55	Univ of California, Los Angeles (Football)	$23,017,910	$17,913,658	$5,104,252	77.82%
73	47	Univ. of Arkansas (Basketball)	$14,608,513	$9,548,135	$5,060,378	65.36%
74	65	Univ of California, Los Angeles (Basketball)	$11,621,364	$6,702,818	$4,918,546	57.68%
75	69	Maryland (Basketball)	$10,965,638	$6,062,659	$4,902,979	55.29%
76		BYU (Football)	$15,664,108	$10,764,814	$4,899,294	68.72%
77	64	Univ of Washington (Basketball)	$10,474,040	$5,702,562	$4,771,478	54.44%
78	80	Penn St. (Basketball)	$9,485,900	$4,851,361	$4,634,539	51.14%
79	78	University of South Florida (Football)	$17,017,821	$12,657,523	$4,360,298	74.38%
80	79	Univ. of Alabama (Basketball)	$11,016,184	$6,819,080	$4,197,104	61.90%
81	98	Purdue (Basketball)	$9,396,189	$5,204,365	$4,191,824	55.39%
82	89	Michigan (Basketball)	$9,154,689	$5,102,129	$4,052,560	55.73%
83	70	Georgia Tech (Basketball)	$8,543,269	$4,625,109	$3,918,160	54.14%
84	35	University of Missouri (Football)	$24,694,807	$20,806,778	$3,888,029	84.26%
85	82	Stanford University (Football)	$19,521,092	$15,888,069	$3,633,023	81.39%
86	86	Washington State (Football)	$12,741,698	$9,193,553	$3,548,145	72.15%
87	75	Wake Forest (Basketball)	$8,261,666	$4,773,315	$3,488,351	57.78%
88	84	Univ. of Georgia (Basketball)	$8,718,363	$5,253,434	$3,464,929	60.26%
89	94	Texas A&M (Basketball)	$9,786,655	$6,340,072	$3,446,583	64.78%
90	111	Duke University (Football)	$18,243,589	$14,837,825	$3,405,764	81.33%
91	95	Clemson (Basketball)	$7,705,630	$4,417,665	$3,287,965	57.33%
92	72	Univ. of South Carolina (Basketball)	$7,849,818	$4,618,566	$3,231,252	58.84%
93		Army (Football)	$8,839,775	$5,620,774	$3,219,001	63.59%
94	77	Virginia Tech (Basketball)	$7,858,609	$4,782,477	$3,076,132	60.86%
95		Cal State – Fresno (Football)	$10,059,929	$7,040,523	$3,019,406	69.99%
96		Wyoming (Football)	$8,677,505	$5,770,034	$2,907,471	66.49%
97	88	Univ. of Mississippi (Basketball)	$7,175,223	$4,270,576	$2,904,647	59.52%
98	85	Mississippi State Univ. (Basketball)	$6,914,565	$4,052,623	$2,861,942	58.61%
99		Utah (Basketball)	$6,220,172	$3,516,570	$2,703,602	56.53%
100	57	West Virginia University  (Basketball)	$7,968,819	$5,333,891	$2,634,928	66.93%

We’ve also created a comprehensive chart with comparisons to ’09-’10: Top 51-100 Most Profitable Programs 10-11 (.pdf)