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Express Expands Collegiate Athlete Style Ambassador Program Nationwide

Fashion brand Express extends its ambassador program by adding four collegiate basketball players from across the nation in their second wave of NIL deals.

Keyonte George, Justice Sueing, Nick Smith Jr. and Jahvon Quinerly in Express suits

Last Updated on February 1, 2023

Fashion retailer, Express Inc., expanded its collegiate athlete style ambassador program to four basketball players. Nick Smith of Arkansas, Keyonte George of Baylor, Justice Sueing of Ohio State and Jahvon Quinerly of Alabama will join the company in their first-ever fashion deal.

Social Media Campaign

Each player will take to their Instagram and TikTok pages throughout February and March to showcase their styles off the court. Modeling the brand’s Spring ’23 collection, the four will be featured across Express’ own channels: @expressmen on Instagram and @express on TikTok, Facebook, and Twitter.

“The time was right to expand our collegiate athlete style ambassador program,” said Executive Vice President and Chief Marketing Officer at Express, Sara Tervo. “Over the last year, we have seen incredible success with this program. We can’t wait to work with these talented athletes who have great style and represent confidence and authenticity.”

Express Expanding Message Nationally

The announcement expands the already established ambassador program that features two Ohio State football players, CJ Stroud and Jaxon Smith-Njiba. With players from all around the country, Express has gone beyond its hometown of Columbus, Ohio and now stretches nationally.

The implementation of the social-first campaign is to inspire others and provide styling tips to viewers.

“We are excited to see how the athletes inspire our community through their personal style, confidence off the court, and positivity throughout their social content,” Tervo said.

The Future is Female

With now six athletes in the program, this new deal celebrates the continued growth of the Express Styling Community.

Despite the new additions, there is still room for growth. With a team of all male student-athletes, Tervo said the brand is exploring opportunities to work with female counterparts.

“Right now, we are focused on creating engaging styling content with these talented athletes over the next two months, and potentially beyond,” Tervo said. “We are excited to be a part of their journeys leading up to basketball’s biggest month and we’re looking forward to cheering on each of their respective teams.”


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