Haley and Hanna Cavinder Sign Three-Year Deal With Under Armour

Under Armour has entered into a three-year partnership with University of Miami women’s basketball players Haley and Hanna Cavinder. The agreement is the first sportswear and apparel for the twins. As Under Armour ambassadors, Haley and Hanna will be crucial in developing top-tier women’s sportswear products. Their strategic input and hands-on testing of prototypes will ensure that the products meet the brand’s high standards and the athletes’ needs, making them an integral part of the product development process.

“We’re thrilled to have Haley and Hanna officially join the Under Armour team. They are tremendous athletes who bring a fresh and exciting energy to everything they do, whether on or off the court,” said Sean Eggert, SVP of Global Sports Marketing at Under Armour. “They embody our muse, the varsity athlete, a new generation of 16–24-year-old competitors committed to becoming a better version of themselves. Their input will help provide a fresh perspective as we continue to invest in sportswear, marrying the innovation that Under Armour is known for with a new, fashion-forward approach.”

The addition of the Cavinder twins represents a unique dynamic for the brand. The proclaimed “queens of NIL” possess one of the more popular social media followings for college athletes, with 4.5 million followers on TikTok and over 300,000 followers on Instagram. Their influence extends the visibility of the Under Armour brand across broader social media platforms.

Moreover, they expressed their admiration for Under Armour and how it will help fuel their performance heading into their final college basketball season. Despite being at an Adidas-sponsored school at Miami, the pair will contribute to UA’s initiatives off the court.

Photo courtesy: Rich Janzaruk/Herald-Times / USA TODAY NETWORK via Imagn

For the Cavinder twins, joining Under Armour is more than just a partnership- it’s a personal connection.

“We’ve been fans of Under Armour for as long as I can remember,” Hanna Cavinder said. “From the moment we met with the team, we felt like a part of their family. They really understand the needs of athletes, and I’m excited to see how they merge their legacy in performance wear with street style.”

“This is a really exciting opportunity for us to take on together, especially as we enter our last year of collegiate eligibility at the University of Miami,” Haley Cavinder added. “All eyes are on women’s basketball right now, and having the support of Under Armour as we take on our final season feels like a dream.”

The Cavinder twins add Under Armour ambassadors to their growing NIL partnership portfolio, which includes brands like WWE, PSD Underwear, Six Star Pro Nutrition, Boost Mobile, Champs Sports, and Raising Canes. They also have an impressive portfolio of companies with ownership stakes, such as Hustle Beauty, Slate Milk, and Betr. As they enter their final season as collegiate athletes, expect the Cavinder Twins to continue to leverage their success in NIL to partner with emerging brands across different industries.

Author

  • Darian Kelly

    Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

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