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Name Image & Likeness

NIL Momentum Increasing For High School Athletes

The first two NY high school athletes have signed NIL deals

Ian Jackson and Johnuel "Boogie" Fland

Although only a handful of state laws and state high school sports associations explicitly allow high school student athletes to monetize their name, image and likeness at this time, we’re increasingly see states and associations grant approval and high school athletes sign NIL deals. This week alone has seen three top football and basketball prospects sign their first deals in California and New York.

Click here to continue reading my piece on Forbes

Author

  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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