Ole Miss QB Jaxson Dart Inks Private Jet NIL Deal

Last Updated on February 28, 2024

Ole Miss quarterback Jaxson Dart has signed the first-ever name, image and likeness deal involving private aviation partnership that includes personal use of the aircraft.

As part of the deal with Nicholas Air, Dart will have access to Nicholas Air’s full fleet of jets to travel with family, for training and to support his philanthropic efforts. His usage of the jets will depend on the distance and type of jets he choose for his travel, as he’ll be drawing down on hours available on a variety of aircraft.

Continue reading my piece on Forbes for more details.


  • Kristi Dosh

    Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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