Yahoo Sports Signs Chet Holmgren And Paolo Banchero To NIL First

By Kristi DoshMarch 7, 20221 min read

Yahoo%20Sports%20Signs%20Chet%20Holmgren%20And%20Paolo%20Banchero%20To%20NIL%20First — LAS VEGAS, NV - NOVEMBER 26: Duke Blue Devils forward Paolo Banchero (5) guards Gonzaga forward Chet Holmgren (34) during the Continental Tire Challenge college basketball game between the Duke Blue Devils and the Gonzaga Bulldogs on November 26, 2021, at the T-Mobile Arena in Las Vegas, NV. (Photo by Brian Rothmuller/Icon Sportswire)

Yahoo Sports Signs Chet Holmgren And Paolo Banchero To NIL First — LAS VEGAS, NV - NOVEMBER 26: Duke Blue Devils forward Paolo Banchero (5) guards Gonzaga forward Chet Holmgren (34) during the Continental Tire Challenge college basketball game between the Duke Blue Devils and the Gonzaga Bulldogs on November 26, 2021, at the T-Mobile Arena in Las Vegas, NV. (Photo by Brian Rothmuller/Icon Sportswire)

Last Updated on March 7, 2022

Yahoo Sports is announcing it has signed Gonzaga’s Chet Holmgren and Duke’s Paolo Banchero to name, image and likeness deals to support its Yahoo Sports Tourney Pick’em bracket game. These are the first NIL deals for the promotion of bracket gaming.

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Kristi Dosh
Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is the author of of two books related to the business of college sports, The Athlete's NIL Playbook and Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney.
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