Yahoo Sports Signs Chet Holmgren And Paolo Banchero To NIL First

Last Updated on March 7, 2022

Yahoo Sports is announcing it has signed Gonzaga’s Chet Holmgren and Duke’s Paolo Banchero to name, image and likeness deals to support its Yahoo Sports Tourney Pick’em bracket game. These are the first NIL deals for the promotion of bracket gaming.

Click here to continue reading my piece on Forbes


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

    View all posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

No Comments Yet.