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Yahoo Sports Signs Chet Holmgren And Paolo Banchero To NIL First

These are the first NIL deals for the promotion of bracket gaming

Chet Holmgren and Paolo Banchero NIL deal
Brian Rothmuller/Icon Sportswire

Yahoo Sports is announcing it has signed Gonzaga’s Chet Holmgren and Duke’s Paolo Banchero to name, image and likeness deals to support its Yahoo Sports Tourney Pick’em bracket game. These are the first NIL deals for the promotion of bracket gaming.

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  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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