What Sports Marketing Teaches Us About Marketing Ourselves

Last Updated on February 3, 2023

What can sports marketing and branding teach us about marketing ourselves? Since it’s Valentine’s Day later this week, I asked my friend Tracie Hitz to join me to discuss her background as a sports marketer and how she’s taken those skills and started applying them to other aspects of her life, including dating. Having spent time in a Big Ten athletic department, within a sports marketing agency and at the NCAA marketing women’s basketball, Tracie has a breadth of experience in sports marketing and branding.

Today, Tracie is a branding strategist who uses storytelling to help people achieve anything they want in life. Whether it’s in sports, entertainment or even dating, she believes the core structure is the same: Set Your Goal. Tell Your Story. Achieve Your Dream.

Join us today for a fun chat about what sports marketing can teach you about marketing yourself – in dating and in life.

Tracie is the author of Ms. Calculated: A Dating Plan So Easy A Teenager Can Do It.

Check out Tracie’s business, Hitz and Branding, and follow her on Twitter @hitzandmrs.

You can listen below or click the Subscribe button at the end of this post to be taken to your favorite podcast app to listen.

Click here to subscribe and listen on your favorite podcast platform >>

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  • Kristi Dosh

    Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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