This incorporation will allow official partners to combine the University of Michigan’s official marks, logos, and intellectual property with student-athlete NIL activities.
Redskins Name Change: What Washington and Dan Snyder Can Learn from Miami (OH)
Miami (OH) has already laid out a playbook for Washington.
What Sports Marketing Teaches Us About Marketing Ourselves
Sports marketing and branding expert Tracie Hitz joins the podcast.
When a Conference Gets a Makeover: The America East Example
Conference branding in the NCAA is crucial in creating an image and vision for a given conference. The latest conference to come out with a…
Conference Branding within the NCAA
Recently, the America East Conference revealed its transformation. Its new logo, look, and brand identity exemplify the future of the conference and the living legacies…