The newly expanded College Football Playoff isn’t just a game-changer for teams and fans—it’s also providing fresh opportunities for brands to connect with fans through…
The Players Era Festival made history last week, not only by debuting its eight-team college basketball tournament in Las Vegas, but also by fulfilling its…
Brigham Young University’s Jake Retzlaff, the first Jewish quarterback in school history, has inked a name, image, and likeness deal with the kosher food company…
Women’s college basketball players have been some of the most successful athletes in the name, image, and likeness space, leveraging their unique platforms, personalities, and…
In the era of name, image, and likeness, collegiate athletes are gaining access to high-end partnerships typically reserved for professional athletes and celebrities. From deals…
Since the approval of name, image, and likeness in 2021, Campus Ink has changed the college merchandise landscape by empowering college students and athletes to…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.