The council is the latest in a flurry of exciting developments for the Big 12 Conference as expansion nears.
Big 12 Conference Forms Business Advisory Council to Guide Strategy
By John RikerPosted on By John RikerPosted on Big 12 Becomes Latest Conference to Land a Major Media Rights Deal
By John RikerPosted on 
The six-year, $2.2 billion deal raises the conference’s annual revenue from media rights and secures the Big 12’s future.
College Football Coaching Salaries: Big 12
By John RikerPosted on 
Winter of 2022 was a season of change for the Big 12 with plenty of new faces in high-profile coaching positions. Brent Venables took the…
Wrangler Leverages Group Licensing to Launch Collegiate Collection
By Kristi DoshPosted on 
Wrangler will release a collegiate collection at 32 schools and use group licensing to promote it.
Bud Light Unites Texas Fans Over Promise of Free Beer
By Jaime BrownPosted on 
If all of the top 100 teams from the state of Texas win on opening weekend, Bud Light fans might become the biggest winners
Level 13 Agency Commits $25,000 NIL Deals to Texas Tech Women’s Basketball Players
By John RikerPosted on 
Texas Tech football made national headlines in July when a team-wide NIL deal with the Matador Club collective guaranteed over 100 Red Raider players $25,000…
Texas Tech Football’s Matador Club Partnership Continues Trend of Team-Wide NIL Deals
By John RikerPosted on 
Over 100 Red Raider football players will receive $25,000 for community service
The Implications of UCLA and USC’s Move to the Big Ten
By John RikerPosted on 
The Big Ten’s expansion will make its member schools richer, while damaging the Pac-12’s financial prospects.
TCU Collectives Think NIL and KF NIL Merge
By Kristi DoshPosted on 
Think NIL and KF NIL merge to provide more NIL opportunities
New 1Oklahoma Collective Aims for $40-50K Annually for Football Athletes
By Harrison LarnerPosted on 
1Oklahoma collective will help Sooners student athletes partner with nonprofits across Oklahoma
