Programs seek every opportunity to market and maximize their name, image, and likeness initiatives, with revenue sharing on the horizon for college athletics. During the…
University of Colorado quarterback Shedeur Sanders has launched his podcast, “2 Legendary.” He took to Instagram to share the news. The title is a nod…
Former Stanford softball pitcher NiJaree Canady has committed to Texas Tech University and agreed to an unprecedented name, image, and likeness deal worth over $1M…
Updated 7/27/24 with full details from the House settlement filed on July 26, 2024 As landmark changes to the structure of NCAA sports continue, Tuesday’s…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.