The House v. NCAA settlement outlines a comprehensive plan to compensate Division I athletes for past name, image, and likeness restrictions and to establish a…
Texas Tech softball star NiJaree Canady has agreed to an exclusive multi-year name, image and likeness and professional equipment deal with Easton softball. The Red…
In a groundbreaking move to further empower their college athletes, UCLA has launched an exclusive trading card collection featuring members of its renowned women’s gymnastics…
Alabama A&M women’s basketball player Shelomi Sanders has signed a historic name, image, and likeness deal with business mogul and entertainer Rihanna’s Savage X Fenty…
Clemson Baseball and Absolutely Ridiculous are ushering in a new era in program history through a new partnership. Absolutely Ridiculous, a creative brand that allows…
Adidas has signed high school baseball phenom Ethan Holliday to a name, image, and likeness deal, marking the company’s first such partnership in the sport….
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.