Women’s college basketball players have been some of the most successful athletes in the name, image, and likeness space, leveraging their unique platforms, personalities, and…
Lifestyle-focused sports nutrition brand GHOST made a splash in the name, image, and likeness arena by teaming up with Haley and Hanna Cavinder from the…
LSU women’s basketball commit Isabella “Bella” Hines has signed a name, image, and likeness deal with Jordan Brand, becoming the only active high school basketball…
USC women’s basketball star JuJu Watkins can now add the title of documentary producer to her already impressive list of business ventures off the basketball…
In the era of name, image, and likeness, collegiate athletes are gaining access to high-end partnerships typically reserved for professional athletes and celebrities. From deals…
Since the approval of name, image, and likeness in 2021, Campus Ink has changed the college merchandise landscape by empowering college students and athletes to…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.