USC sophomore women’s basketball superstar JuJu Watkins has entered a multi-year partnership with Nike, per reports by ESPN reporter Shams Charania. While at Sierra Canyon…
In the current college sports landscape, schools increasingly rely on creative strategies to build competitive advantages, especially regarding funding name, image, and likeness (NIL) initiatives….
University of Alabama freshman football players Ryan Williams and Jaylen Mbakwe are the latest college athletes to start a podcast. Appropriately titled “New Wave,” the…
Miami quarterback Cam Ward is having an electric start to the 2024 college season. The Hurricanes signal-caller transferred to Miami from Washington State before the…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.