University of Colorado quarterback Shedeur Sanders has launched his podcast, “2 Legendary.” He took to Instagram to share the news. The title is a nod…
In partnership with New Balance, Rich Paul’s Klutch Athletics is making significant strides in name, image, and likeness. Known for representing elite athletes across the…
Florida recently made history by becoming the 36th state that allows high school athletes to capitalize on their name, image, and likeness. This progressive move,…
Former Stanford softball pitcher NiJaree Canady has committed to Texas Tech University and agreed to an unprecedented name, image, and likeness deal worth over $1M…
Updated 7/27/24 with full details from the House settlement filed on July 26, 2024 As landmark changes to the structure of NCAA sports continue, Tuesday’s…
Thanks to a donation from The Kawazoe Group, the University of Hawaii has become the first college team to sport a jersey patch on its practice uniforms.
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.