The Beats by Dre brand has earned a reputation in the industry for its association with elite college athletes and innovative product promotions. After the…
Madison Reed, a leading name in the beauty industry known for revolutionizing hair color, has unveiled its latest innovation: ColorWonder Demi-Permanent Hair Color. This product…
Programs seek every opportunity to market and maximize their name, image, and likeness initiatives, with revenue sharing on the horizon for college athletics. During the…
UConn basketball star Paige Bueckers will become the first NCAA athlete to have ownership equity in a league after signing a name, image, and likeness…
BusinessofCollegeSports.com was founded in 2011 by sports business analyst Kristi Dosh. We aim to provide the latest news and analysis on issues that impact athletic departments, athletic administrators, marketers, sponsors and other businesses that provide services to the industry.